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Representing continuous innovation and evolution, our Corporate
Identity invites everyone around the globe to dive into our world of imagination.
Smilegate Corporate Identity

Smilegate is inspired by fractal triangles marked by their sophisticated features and possibility of endless replication.
The identity and each logo represent the business characteristics of our parent company and its subsidiaries,
while symbolizing the solidarity and integrity based on the shared, common vision. Overall, each company logo is the
visualization of diversity, unity, and innovation

Corporate Identity: Smilegate Holdings

Smilegate Holdings sets the direction of the overall strategy and
long-term goals through extensive research and development.
The Corporate Identity for Smilegate Holdings visualizes its significance
as the enabler of business evolution and expertise.

Primary Color
Passionate Orange
RGB : 255.80.0
PANTONE : 172 C
CMYK : O.83.93.0

Passionate Orange

Accent Color
Intellectual Gray / Metallic Silver
RGB : 190.190.190
PANTONE : 877 C (60%)
CMYK : 0.0.0.30

Silver

Corporate Identity: Subsidiaries

Smilegate Entertainment, Smilegate Worldwide, and Smilegate Investment are the three major subsidiaries responsible for content development, distribution & service, and investment. The Corporate Identity and the logo for each company highlight their unique business characteristics and strength.

Corporate Identity: Smilegate Entertainment

Smilegate Entertainment’s Corporate Identity represents the focus on creativity in
creating unique content to deliver world-class gaming entertainment for everyone
around the globe.
Primary Color
Passionate Orange
RGB : 255.80.0
PANTONE : 172 C
CMYK : O.83.93.0

Passionate Orange

Accent Color
Inventive Green
RGB : 30.235.200
PANTONE : 3255 C
CMYK : 58.0.35.0

green

Corporate Identity: Smilegate Megaport

Smilegate Megaport’s Corporate Identity visualizes the leap forward to become
the leader in the global entertainment industry through exceptional service.
Primary Color
Passionate Orange
RGB : 255.80.0
PANTONE : 172 C
CMYK : O.83.93.0

Passionate Orange

Accent Color
Inspirational Blue
RGB : 150.220.255
PANTONE : 305 C
CMYK : 45.0.3.0

Blue

Corporate Identity: Smilegate Worldwide

Smilegate Worldwide’s Corporate Identity represents the strategic
edge obtained through insight for business, market and consumers.
Primary Color
Passionate Orange
RGB : 255.80.0
PANTONE : 172 C
CMYK : O.83.93.0

Passionate Orange

Accent Color
Insightful Blue
RGB : 155.220.255
PANTONE : 305 C
CMYK : 45.0.3.0

blue

Corporate Identity: Smilegate Investment

Smilegate Investment’s Corporate Identity visualizes its four core values of sharpness,
balance, prudence, and reliability for successful investment in businesses.
Primary Color
Passionate Orange
RGB : 255.80.0
PANTONE : 172 C
CMYK : O.83.93.0

Passionate Orange

Accent Color
Inspirational Purple
RGB : 150.50.165
PANTONE : 2592 C
CMYK : 55.100.0.0

purple

Smilemates
  • ALL
  • POLARIS
  • Mountain
  • Mind’s Eye
  • Infinite Fire
  • Super Hero
  • Destination
  • Network
  • Cloud
  • Fusion
Smilemates
Smilegate’s mascot “Smilemates” was created to deliver group value system and the friendly image
of an entertainment business with a foundation in fractal.
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